SEO Specialist - Amsterdam

Actueel - Interim opdracht

Summary

The SEO Specialist will join the eCom Traffic Management Team at our European head office in Amsterdam and will report to the SEM Manager. The team is responsible for all SEO/Organic Search traffic for a lifesttyle brand across Europe. The SEO Specialist will be responsible for delivering traffic and net sales targets for the brand, together with her/his manager & the agencies.

What are your responsibilities?

  • Accelerate the .com business through organic search.
  • Bring best in-class SEO practice from an on-site and technical standpoint.
  • Ensure optimal ranking/visibility for the relevant keyword and landing pages driving high quality traffic resulting in continuous and long-term growth.
  • Optimise on-page elements taking into consideration relevancy, seasonality and search trends.
  • Contribute to the creation of the channel strategy & underlying roadmap together with the SEM Manager and relevant stakeholders.
  • Execute roadmap projects in an efficient & timely manner by identifying priorities, bottlenecks and opportunities.
  • Create strong business cases to push SEO initiatives and priorities.
  • Manage communication with internal stakeholders: UX & Product Owners, Analytics, Trade, IT & external stakeholders: agency, Brightedge.
  • Create and manage SEO tickets aligning performance challenges, on-site opportunities and capitalising the current search landscape.
  • Proactively develop reports and expansion of SEO tools to bring insightful findings that are actionable.
  • Conduct end-to-end SEO testing and validation for SEO related tickets.
  • Work closely with the SEA Specialist to strategic drive the two channels with a synergy approach.
  • Deepdive into performance and provide actions to captlise/tackle performance related situations.
  • Analyze SEO results on a weekly, monthly & quarterly level as well as organize monthly and quarterly business reviews.
  • Provide accurate forecasting across multiple market and language sites.
  • Support the SEM Manager with organising monthly and quarterly business reviews with the agency.
  • Staying on top of the current Search landscape and algorithm changes.
  • Elevate the organization’s search knowledge and distribute insights with relevant stakeholders.

About the company

You will work at a global premium lifestyle brand with a true American spirit.

What do we expect from you?

  • 2-5 years SEO/Organic Search, with a good understanding and knowledge of SEA.
  • Working experience with BrightEdge, WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, AdWords tools, DataStuido.
  • Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover.
  • Ideally with SEO technical hands-on experience.
  • Proven experience with briefing and managing agengies.
  • Past working experience with international clients on the agency side or for an international company.
  • Excellent project coordination skills and the ability to work efficiently under tight deadlines.
  • Cross-cultural skills and flexible approach.
  • Strong verbal and written communication skills, attention to detail & accuracy.
  • Ability to work well independently as well as in a team.
  • Knowledge of the retail & fashion industry is a plus.

Practical

  • This job is based on a 32-hour work week.
  • Duration of assigment: 3 months.

How to proceed?

We would like to receive an up-to-date CV with a short motivation.

Locatie

Amsterdam

Opdrachtgever

Anoniem

Publicatie datum

04.02.2020

Consultant

M Huizing
T: (06) 4997 1727

Medewerkers
Margje Huizing
 Werk telefoon: (06) 4997 1727
Deel deze vacature
Meer details
Match criteria
Vakgebied
  • Online
Dienstverband
  • Detachering
  • Freelance
Werkregio
  • Amsterdam
Aantal uren per week
  • 32 uur per week
Werkervaring vanaf
  • Vanaf 3 jaar werkervaring
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