Are you a strategic thinker with a passion for storytelling and digital content? Then we are looking for you!

Summary

We are looking for a Senior Content Specialist who will strengthen Walraven Group's international brand positioning and inspire the target audience with relevant, creative, and converting content.

As a Senior Content Specialist, you are responsible for developing and executing the global content strategy. You will work closely with colleagues from marketing, sales, and product development to create consistent and impactful content that aligns with the brand values and business objectives.

A completely new global website will be launched in the course of 2026, where high-quality content is essential; a great time to join!

Where You Will Work – About the Team

Walraven Group is a globally active organization in the installation industry, still driven to develop simple yet smart product systems. With a broad product range and years of expertise, they offer complete solutions for every project, no matter how large or complex.

The culture is characterized by its family-business nature, transitioning into a larger, internationally oriented organization. From 7 hubs across the globe, with production sites in the Czech Republic and elsewhere, they serve a large network, mainly through wholesalers. Sustainability is highly valued, and the collaboration with EcoVadis and the positive ratings Walraven has received support this commitment.

The global organization is managed from the headquarters in Mijdrecht. The marketing team consists of 5 people, but Marketers are also active in the regions to run campaigns and adapt global marketing plans to the regional activities.

 

What You Will Do – The Role

• Develop an international content strategy for 2026–2028, in line with our global marketing goals.
• Develop and manage the international content calendar together with marketing colleagues worldwide and with the help of external agencies.
• Oversee basic content such as brochures, case studies, and digital content.
• Coordinate campaigns across various channels (web, social, email, video, print).
• Coordinate content with local marketing teams for local adaptations.
• Analyze content performance and optimize based on data.

What You Will Bring – Requirements

• A minimum of 5 years of experience in content marketing, preferably in an international B2B environment.
• Demonstrable experience with editorial management, content strategy, storytelling, project management, and collaboration by briefing teams and managing agencies.
• Strategic insight and a hands-on approach.
• Excellent command of the English language (brand guidelines are in British English).
• Experience with SEO, marketing automation, and content management systems.

What We Offer

• Acompetitive salary of €4,500.00 – €5,200.00 per month based on 40 hours per week.
• Excellent secondary employment conditions, including 39 days off (including ADV – extra non-statutory holidays) and a generous pension contribution.
• A key role within an ambitious international marketing team in which there there is room for personal initiative and creative ideas
• Hybrid working and flexible hours.

Next Steps

• Application: Send your motivation letter and CV no later than November 28 via the application button. Responses to your application will follow in the week of November 28 as well.
• Interviews: First interviews will be held at SchaalX, follow-up interviews with our client Walraven Group B.V. will follow soon after.
• Target start date is February 1, 2026.