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Brand Manager

Yasmin Vittali


Solliciteer direct

Do you want to work for one of the world’s leading Food and Beverage company? On brands used by millions of consumers every day? In a high performing, fun and dynamic team, winning prestigious (marketing) awards such as FNLI Brand of the year, Wheel of Retail and Golden Effie? Making an impact from the very first day you start? Then you have come to the right place! We are recruiting for a Brand Manager Lay’s in our Benelux Snacks Team. A great place to accelerate your marketing career and make a difference!


The Brand Manager Lay’s is a key contributor in the development and execution of the Lay’s marketing plans for both The Netherlands and Belgium, working in close collaboration with colleagues from Sales, Category Management, Shopper marketing, Finance, Logistics, Commercialization as well as our European Marketing Team.

You will be responsible for a dedicated part of the Lay’s portfolio and/or marketing campaigns (for example Lay’s Core PC, our UEFA Champions League sponsorship, etc.), leading the perfect execution of key marketing initiatives such as the roll-out of NPD’s, communication plans (incl TV, online video, social media, etc.) and implementation of new pack designs. You will evaluate performance against aligned KPIs and make recommendations to course correct where needed. Through market analyses (trackers, competitive analysis, consumer insights, etc.) you are fully aware of what is going on in your category and are able to translate these into concrete plans and actions. You will report into the Marketing Manager Lay’s Benelux.

The Brand Manager Lay’s position is a great way to accelerate your marketing career with (international) growth opportunities in Marketing and/or other functions across different categories (Snacks, Beverages, Nutrition). Are your ready to join our team?

Waar kom je te werken?

PepsiCo is one of the leading food and beverage companies worldwide, producing a wide range of brands, including Pepsi, Lay's, Quaker, Doritos, Duyvis and many others. In the Benelux around 1600 people are working at PepsiCo at 8 different locations. Within PepsiCo you'll experience an informal, dynamic and result-oriented atmosphere – together we win!
Next to this PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment – what we call Performance with Purpose. Our focus includes transforming our portfolio and offering healthier options while making our food system more sustainable and communities more prosperous. In doing so, we believe we will pave the way for PepsiCo's future growth and help other thrive.

Wat ga je doen?

Day to day:
As a Brand Manager your main responsibilities are:
• Support the Marketing Manager in the development of the Strategic Marketing Brand Plans and Calendar to achieve brand objectives;
• Support the Marketing Manager in building Lay's Masterbrand equity incl winning activation campaigns and relevant innovations
• Lead the development and execution of key Marketing Initiatives ensuring project completion on time and on budget;
• Brief and maintain contact with key agencies;
• Know the business and performance of the brand through tracking and analysis and adjust / develop plans based on this;
• Stakeholder management: you ensure cross-functional stakeholders are informed / aligned and key information is shared with management to support effective decision making;
• Manage the Lay’s marketing budget throughout the year

Wat neem je mee?

• You have a university degree in a relevant area of expertise;
• Relevant experience in (FMCG) Marketing (3+ years);
• You’re a pro-active self-starter, entrepreneurial and you have a ‘get things done’ mentality;
• You are creative
• You have strong communication skills, are persuasive and able to inspire and take others with you;
• Assertive;
• Teamplayer with strong project management skills;
• Flexible, positive and able to organize, coordinate and manage change under time pressure;
• Strong analytical skills;
• Open minded to other cultures;


Additional information:
• You can be based in either Zaventem or Maarssen; there is no preference
• We would like to receive the personal motivation of the candidate and CV in Dutch/English.
• Due to COVID-19, this client is currently following the guidelines of RIVM including remote working (from home);
• Pre-employment screening: If the candidate is selected to start, a pre-employment screening will be executed. We will send you the required documents to be filled in and returned as soon as possible. Your candidate is only allowed to start after the pre-employment screening has been completed successfully;
• By submitting a candidate, you are agreeing to the terms of this specific client. If you are not familiar with these terms, you can ask our recruiters for a copy.
• Languages: Dutch and/or French and English.

Wat bieden we jou?

  • This interim assignment can be done from 24 hours a week
  • Location: Maarsen/Zaventum
  • Starting at: asap 
  • Hourly rate: 75/80 EUR per hour incl. traveling expenses
  • Duration of the assignment (3 months+ with an option to extend) 

Hoe nu verder?

Do you see yourself in the profile above and would you like to carry out this assignment? Then respond before Friday the 24h of September at 12.00 am via the apply button here on the right, with a recent CV and a clear motivation in which the requested experience is clearly visible.

Je wilt Brand Manager worden, en nu?


  • Je solliciteert

    Ben jij enthousiast over de vacature? Dan ontvangen we graag jouw sollicitatie zoals omschreven in de vacaturetekst.

  • De kennismaking

    Is er een match tussen jouw profiel en de vacature? Dan nodigen we je uit om kennis met ons te komen maken.

  • Kennismaking met de opdrachtgever

    Wanneer wij op basis van de kennismaking denken dat de vacature juist is voor jou, stellen we je voor aan onze opdrachtgever en ga je bij diegene op gesprek.

  • De procedure

    Afhankelijk van de wens van de opdrachtgever volgt er een tweede en soms nog een derde gesprek waar jullie elkaar goed leren kennen. Een assessment kan ook deel uitmaken van de procedure.

  • Ondersteuning

    Heb je alle gesprekken positief doorlopen? Dan kan onze opdrachtgever jou een aanbod doen. Wij ondersteunen jou als SchaalX-professional bij het starten met je nieuwe baan én tijdens je dienstverband.


Neem contact op met Yasmin Vittali voor meer informatie over Brand Manager

Solliciteer direct

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